Guide to Choosing Point of Sale Display Material
Most store owners know that point of sales material helps to increase the impulse buys made by retail buyers in most industries. POS materials attract these impulse buys when the customer is waiting in line at the checkout counter or waiting for their turn at a reception area, and in these places they are lured or attracted to advertising they see around and small, attractive products that cause them to buy on impulse.
The value per sale from clients is increased because of point of sales signage showing its importance. The difference between up selling the client at point of purchase is greatly increased with attractive well placed point of sale material.
Even the retail signs that you put to make clients enter your store is point of sale. Point of sales also include sale signs, frame signs, neon led lights, banner flags, and other eye catching street side items. If your store has passing traffic, then all these signs can help customer find your store and enter it. With these eye catching signs, the attention of the public is caught and gives them reason to enter your store.
The popular retail signs that fit this category are A frame signs and LED lights. They are popular for different reasons. Changing signs in order to suit the special of the day or seasonal advertisements is possible with A frame signs. They may be a simple blackboard, magnetic or have plastic letters which make it easy to write a new advertisement.
The most effective at night is the use of LED lights. You can use scrolling led lights that lets you get a longer message across, flashing signs to cach the human eye, or rotating signs to get different messages across. You can also see the lights with indoor shopping centers.
There are many different type of brochures, magazine, flyer holders and many other types of display material available inside the store. The best thing to do is to look at the type of point of sale materials you would like to offer and buy your point of sale display based on that. This is much better than trying to fit the material to the display. You greatly benefit from buying from an experienced POS distributor who will give you advice so that you can save time and money. Most point of sales retailers will stock all you need for pricing, ticketing such as price ticket or food ticketing, brochure holders, blackboards, whiteboards, banners, bags, competition boxes, shelf stripping and much more. It is important to think about what messages you need to get across and choose the point of sale displays that suit your purpose. Talk to your supplier about what you want to achieve and they will be able to suggest items to get this message across, or recommend products to display the promotional material you want to offer effectively.